Track Your Roku Viewers

June 25, 2013, 08:08 by dliu
Google Analytics - Selecting a secondary dimension

Google Analytics tracks video vews as “Events”

Google Analytics is now capable of tracking views on your Roku Channel as well your CloudCast players.  This is made possible with the advent of a new type of Google Analytics account known as “Universal Analytics”, which allows tracking on many different kinds of platforms, besides websites.

Go to the CloudCast User Manual for more detailed instructions on how to integrate a Universal Analytics account.

In a nutshell:

You get a tracking code when you open an Analytics account.  Put that code in your CloudCast player, and you’ll begin to see viewer data from wherever the player is embedded.

Now, put that same tracking code into your Roku player edit screen.  (This applies only if you have a custom Roku application with TelVue.  It does not currently work for channels within the PEG.TV Roku app.)

Google Analytics will then begin tracking video views in three “event” categories:

analytics-categories

The latest Google Analytics integration with CloudCast gives you far more viewer information than ever, giving you added granularity in tracking who’s watching what, when, and for how long.

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