LO/LA Offers New Revenue Opportunity for Cable/Telco Providers
New market dynamics, including innovations in digital cable system broadcast delivery, and increasing demand for hyper-localized content like high school sports, is starting to morph the perception of local origination/leased access (LO/LA) services–a class of services that include local origination, Public, Educational and Government (PEG) channels, and leased access. Cable/telco companies today are leveraging LO/LA services as a source of new revenue, at the same time they provide a market advantage over satellite providers.
TelVue‛s new HyperCaster line of digital broadcast servers support up to 20 pure digital, MPEG-2 or H.264 IP broadcast channels in one box, eliminating costly encoders and ushering in a new generation in hyperlocal broadcasting and local channel origination. The HyperCaster realizes a significant increases in channel density, in addition to dramatic reductions in channel delivery cost.
For independent Cable TV providers and large MSOs obligated to operating local origination (LO) and leased access (LA) television channels as part of franchise agreements with local municipalities or FCC regulations, the HyperCaster offers a completely digital, feature-rich product that will transform the operation of your LO/LA stations and eliminate the need for legacy based tape systems and costly manual workflow. Additionally, the HyperCaster enables multiple channel originations from a single high-density unit located in regional-based facilities. Through centralization, operators are able to eliminate real-time encoding/transcoding equipment and staffing required by today’s conventional LO/LA/PEG service structure. And finally, the HyperCaster enables operators to combine scheduling and broadcast of both live and local file based content from the same server. This new IP pass through feature effectively allows the HyperCaster to act as a compressed domain IP video routing switcher, eliminating the cost, space requirements, and complexity of legacy baseband switchers.
Learn more about how TelVue‛s HyperCaster digital broadcast servers are helping Cable & Telco companies take advantage of new LO/LA revenue opportunities including:
- Delivering high school sports & community news channels
- Powering infomercials/standardized longform ad insertion
- Supporting EBIF two-way interactivity
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